AI 광고 영상 프롬프트 실전 가이드

Follow this exact scene order. Do not rearrange the shots. Each time segment has one clear visual goal and must appear in the listed order.

0–3s: Product and concept object opening shot.
3–6s: Hand interaction shot.
6–9s: Main tactile action shot.
9–11s: Result texture shot.
11–13s: Product hero shot.
13–15s: Final usage or beauty finish shot.

Maintain the exact same product identity, shape, color, logo placement, cap structure, and material across all shots. The product must not morph, resize, change category, change color, or lose its printed logo.

Repeat product consistency in every product shot: same shape, same color, same logo direction, same cap, same applicator structure.

Use the human reference only for natural anatomy and texture, not identity copying. Keep the same skin tone, lip shape, hand proportions, nail style, and realistic skin texture across all human shots.

The hand remains the same throughout the video: same skin tone, same natural bare nails, same finger proportions, same realistic knuckle structure.

Keep the lighting consistent across the entire clip: same bright clear daylight, same soft shadow direction, same environment reflections, no exposure shifts, no flickering brightness.

The light source remains stable. Shadows and reflections should stay physically consistent from frame to frame.

For product text shots, use a locked camera or almost-still product hero shot. Keep the product facing the camera at a readable angle. Avoid motion blur, fast rotation, zoom blur, and shaky camera movement.

The text is printed directly on the product surface and follows the product perspective. It is not overlay text, not floating text, and not a subtitle.

The large logo text reads exactly "[BRAND TEXT]". The small product text reads exactly "[PRODUCT TEXT]". Keep all typography clean, sharp, aligned, and printed directly on the product surface.

Use simple readable letters only. Do not invent extra text. Do not distort, duplicate, scramble, melt, or replace the letters.

The product is the main branded object and must remain the most readable element in the frame. Background props support the product story but must not overpower or hide the product.

Foreground product is sharp and fully visible. Background is softly blurred with shallow depth of field.

All objects must be physically grounded with clear contact shadows. The product sits beside the plate, not inside it. The hand touches only the outer edge of the object. No object intersects, floats, clips through, or merges with another object.

Keep a small visible gap between separate objects while making them visually paired in the same composition.

Maintain realistic scale relationships: the product is a small handheld item, the food pieces are bite-sized, the plate is appropriately sized, and the hand scale is natural relative to the product.

The thumb and index finger gently pinch the object at its stable outer edge. The remaining fingers stay naturally curved behind it. Fingers are anatomically correct, separated, and physically plausible.

Natural bare nails, short clean unpolished nails, realistic cuticles, no gel manicure, no acrylic nails, no decorated nails.

The lips are naturally full and soft, but realistic and not overfilled. The lip line is soft, slightly blurred, and blends into the surrounding skin. The lips have subtle natural fine lines, gentle creases, and uneven glossy highlights like real hydrated lips.

Real-skin finish with visible pores, subtle natural texture, tiny irregular marks, faint freckles, and gentle color variation. The skin remains clean and premium, not messy, not over-retouched, not plastic-smooth.

Fresh raw fruit flesh with visible juicy fibers, uneven natural color variation, wet translucent edges, glossy cut surface, and irregular bitten texture.

The bitten edge clearly shows the result of the bite: exposed inner texture, wet fibers, glossy juice trails, tiny crumbs or flakes, and an irregular natural bite mark.

Do not make the bitten edge look cleanly sliced. It should look bitten, compressed, and slightly uneven.

Separate the material behavior clearly: glass is transparent with refraction and condensation; chocolate is thin, glossy, and brittle; fruit is wet, fibrous, and juicy; cosmetic packaging is smooth, printed, and reflective; skin is soft with visible pores.

The object was physically dipped into melted coating and lifted out. The coating clings to the surface as a thin 1–2mm shell, wrapping the curved sides and lower edge, with a natural dipped line.

The glass has crisp transparent edges, subtle refraction, tiny condensation droplets, and clean highlights along the rim.

The product packaging has controlled glossy reflections, clean printed text, realistic curvature, and soft environment highlights.

Use subtle environmental realism: tiny condensation droplets, delicate frost only along the edges, thin soft vapor, controlled water beads, and clean glossy trails. Keep the composition premium and not messy.

Keep the same environment across all shots: same table surface, same background elements, same lighting mood, same color palette, same spatial layout.

Maintain the same visual style across all clips: realistic high-end commercial video, premium macro cinematography, clean composition, shallow depth of field, controlled glossy highlights, no fake CGI glow.

Audio must follow the physical action order: first the light crisp snap of the thin shell, then the wet juicy bite, then the soft clean chew, then the subtle product swipe sound.

No background music, no song, no beat, no cinematic score. Use only realistic close-up ASMR sound effects.

Each shot has one primary goal. Do not introduce extra actions, extra props, or unrelated visual ideas. Prioritize the product and the specified material detail over decorative background elements.

Generate this as a short 3–4 second clip with one clear purpose. Keep the shot simple, stable, and focused. This clip will be edited together with other clips from the same campaign.

Use Image 1 only for product shape and packaging text. Use Image 2 only for human anatomy and application direction. Use Image 3 only for material texture. Do not mix product structure, human anatomy, and background style across references.

Use a clean high-quality reference image with sharp product edges, clear hands, readable logo placement, and no visual artifacts. Preserve the clean structure from the reference image.

Show physically plausible interaction: the hand applies gentle pressure, the object has weight, the contact point is visible, and the material reacts naturally to touch, gravity, and motion.

The product spreads only where the applicator touches the skin. The liquid flows downward following gravity.

The camera lingers on the exact moment the thin shell cracks. Then it holds on the liquid trailing across the surface. For the product hero shot, the camera centers the logo and keeps the product unobstructed.

Positive prompt: The coating is a thin 1–2mm shell clinging to the surface.
Negative prompt: thick coating disk, cookie, biscuit, chocolate bar.

Positive prompt: The product keeps its original real-world structure with only the cap removed.
Negative prompt: split body, wand applicator, removable inner stick.